M&M

About the client

 

Headquartered in Mount Olive, New Jersey, U.S., Mars Chocolate is one of the world’s leading chocolate manufacturers and employs more than 16,000 Associates across 21 countries. Since 1941, M&M’S are the original fun bites. Probably the most famous candy treat in the world, the snack sized pieces of chocolate (and peanuts) in a candy shell are instantly recognizable all over the globe.

The situation

 

M&M’S Marketing Team understands the importance of online advertising for all their products. As part of their efforts, M&M’S handles different seasonal campaigns to promote their products through online media banners. Given the nature of any marketing campaign and M&M’S high standards, the banners development needs to be handled in a timely manner while keeping a detail oriented approach to meet the brand’s customers expectations.

Our solution

 

Truelogic has helped M&M’S in several ad campaigns – from the launch of new products to seasonal promos, each campaign entitles a unique approach and different challenges. To make sure that each campaign is a real success, Truelogic follows a standardized work process including requirements gathering and analysis, development of an initial set of banners, revision with M&M’S Marketing Team, feedback implementation, validation and final delivery.

The M&M’S banner campaigns feature:

  • Standard banners (animated banners in multiple sizes).
  • Video banners (integrated player and video).
  • Interactive banners (collapse and expand functions based on user’s actions).
  • Cross-browser and multi-platform compatibility.
  • Design and styles uniformity through banners that belong to the same campaign.
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