Headquartered in Mount Olive, New Jersey, U.S., Mars Chocolate is one of the world’s leading chocolate manufacturers and employs more than 16,000 Associates across 21 countries. Since 1941, M&M’S are the original fun bites. Probably the most famous candy treat in the world, the snack sized pieces of chocolate (and peanuts) in a candy shell are instantly recognizable all over the globe.
M&M’S Marketing Team understands the importance of online advertising for all their products. As part of their efforts, M&M’S handles different seasonal campaigns to promote their products through online media banners. Given the nature of any marketing campaign and M&M’S high standards, the banners development needs to be handled in a timely manner while keeping a detail oriented approach to meet the brand’s customers expectations.
Truelogic has helped M&M’S in several ad campaigns – from the launch of new products to seasonal promos, each campaign entitles a unique approach and different challenges. To make sure that each campaign is a real success, Truelogic follows a standardized work process including requirements gathering and analysis, development of an initial set of banners, revision with M&M’S Marketing Team, feedback implementation, validation and final delivery.
The M&M’S banner campaigns feature: