Coldwell Banker® is the oldest and most established residential real estate franchise system in North America, and it is known as one of the most innovative, forward-thinking real estate brands today. Its story of leadership, innovation and success dates back to San Francisco in 1906. After a devastating earthquake, a young real estate agent, Colbert Coldwell saw the need for trusted, honest and knowledgeable real estate services to help the city rebuild. A few years later, Benjamin Arthur Banker came on board and later became a partner. The founding tradition and heritage of providing professionalism and superior customer service remains the core of the Coldwell Banker philosophy more than 105 years later.
We worked with Coldwell Banker and its marketing and design agencies to rebuild coldwellbanker.com from the ground up. The website handles millions of visitors a month and is highly integrated with a host of other systems and data sources. Despite the enormous complexity and scope of the data and functionality the end user experience is intuitive, fast and the site is seen as a leader in the industry.
The innovative BlueScape won a 2011 WebAward for “Outstanding Website” from the Web Marketing Association.
Truelogic has brought the cutting edge of search technology to the real estate industry. The Coldwell Banker® network data is in constant flux. Properties are continuously coming on and off the market, and it is vital that the national website reflect these changes in as timely a manner as possible.
Properties are continuously coming on and off the market, and it is vital that the national website reflect these changes in as timely a manner as possible. Such transactional systems are most often supported by relational databases which can be very good at maintaining changing data (OLTP) or reporting on relatively static data (OLAP), but rarely succeed at both. Truelogic has combined the relational database approach with an indexing search engine that caches data on many dimensions and allows for blazingly fast search results regardless of the scope of the search criteria. The user can search an entire state for 3 bedroom and 2 bath listings as quickly as a single zip code. The independent cache is updated periodically based on changes to the database and is quickly queried by the application even when the database is under heavy load.
Coldwell Banker site features: